#observations
Things to Turn Off
Notes from Will Atherton's TikTok ads playbook. The hook formula gets the attention, but the part that quietly does the work is the long list of platform defaults he tells you to disable.
Calibrated People Don't Build Things
A note in defense of delusional optimism. The pessimist's chart is correct only on the assumption that you stop at the first hard thing.
The Delulu Network School
I can't move to Johor right now, so I'm building the room at home. A note on manufactured proximity, manifesting, and being slightly delulu on purpose.
The Boring NZT
People have been chasing the pill from Limitless for fifteen years. The closest real thing costs ten cents and is sitting on a supermarket shelf.
What You Can't First-Principle
A note on the quiet boundary of the optimizer mindset, and the part of life it isn't built for.
The Man at 35
I had goals to the third decimal place and no why. Here's the why. It's the man I refuse to wake up as.
The Entropy of Missing Out
Skipping a habit doesn't cost you a day. It costs you the order in the system. A note on why "never miss twice" works.
Hook and Placement
Notes from Koby Conrad's tutorial on Sunflower ads. Two things matter, a scroll-stopping hook and a visible product placement. The rest is support.
A Day at Network School
A spontaneous Saturday at Balaji's co-living experiment in Johor. Who's there, what you're paying for, and why RM6000 a month isn't as crazy as it sounds.